Thrifty Roofs: Delivering Excellence in Roof Services to Amherst Homeowners


Thrifty Roofs has established itself as a leading provider of roof services in Amherst, Massachusetts. This case study examines how the company has successfully positioned itself as the go-to choice for homeowners seeking reliable and affordable roofing solutions.


Founded in 2005, Thrifty Roofs began as a small family-owned business with a mission to provide high-quality roofing services at competitive prices. Over the years, the company has grown to become one of the most trusted names in the local roofing industry, known for its expertise, professionalism, and customer-centric approach.


In a saturated market with numerous roofing contractors, Thrifty Roofs faced the challenge of differentiating itself from competitors and attracting customers searching for “roofers near me” in Amherst. The company needed to develop a strategy that would showcase its unique value proposition and establish a strong local presence.


To address these challenges, Thrifty Roofs implemented a multi-faceted approach:

  1. Local SEO Optimization: The company invested in optimizing its online presence for local search queries, ensuring that it appeared prominently in “roofers near me” searches for Amherst and surrounding areas.
  2. Diverse Service Offerings: Thrifty Roofs expanded its service portfolio to include residential and commercial roofing, repairs, inspections, and maintenance, catering to a wide range of customer needs.
  3. Customer Education: The company launched an informative blog and social media campaign to educate homeowners about roofing issues, maintenance tips, and the importance of professional services.
  4. Community Engagement: Thrifty Roofs actively participated in local events and sponsored community initiatives, strengthening its ties with Amherst residents.
  5. Referral Program: The company implemented a customer referral program, incentivizing satisfied clients to recommend Thrifty Roofs to friends and family.


The implemented strategies yielded significant results for Thrifty Roofs:

  • Online Visibility: The company’s website traffic increased by 150% within six months, with a 200% rise in “roofers near me” related queries.
  • Customer Base Growth: Thrifty Roofs experienced a 75% increase in new customers over a 12-month period.
  • Positive Reviews: The company’s average rating on popular review platforms rose from 4.2 to 4.8 stars, with a 300% increase in the number of reviews.
  • Revenue Growth: Annual revenue grew by 60% compared to the previous year, with a notable increase in repeat business and referrals.


By focusing on local search optimization, diversifying services, educating customers, and engaging with the community, Thrifty Roofs successfully positioned itself as the preferred choice for roof services in Amherst. The company’s commitment to quality, affordability, and customer satisfaction has not only driven growth but also established a strong foundation for long-term success in the competitive roofing industry.